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ow to succeed In the Music Business: How to Identify your #1 fan

How to Identify Your fans

 “If you are marketing to everyone Then you are really marketing to  no one”. 
When It comes to marketing any Business proposition The first, and by any entrepreneurs opinion, The most important ingredient is your niche market.  One of My Business mentors once said the exact quote from above to me. His intention was  really get me to understand that targeted marketing is  the best way to improve  chances of sales .  This requires that you focus your efforts on a Target audience. This is known as a “Niche market” . The Definition of a Niche market is as follows:
A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.
As a Musician/artist/entrepreneur it’s important to have a plan to increase your chance of success and to reduce the chance of wasting time energy and other resources.  And as an entrepreneur it is important that you become familiar with what are know as “best Practices” These are tried and true methods and concepts that have become the staple of good business no matter what market you are in.  Frank Kern is one of the big players in online Marketing and commands an almost godlike status in online business circles. every year Frank does a “state of digital marketing” presentation where he gives a marketing/business lesson to the marketing community with the idea of sharing important information to increase the success of Online entrepreneurs. 
Here is an example of such a presentation.

 

Focusing your marketing and sales efforts on a Specific Niche Market or even a “micro-niche” ( an even smaller subset of the initial subset. – Think 18-21 year old male metal heads vs. just , “metal heads” )  This allows you to begin a conversation with a very specific known group of personality types. It allows us to reduce  the likely hood that you will waste years of just “trial and error”

Who are your Fans?

Up to date I have approached this conversation keeping in mind my own background as a musician and the conversations I’ve had with many other musicians over the years.  I have purposefully avoided using the term  “customer” or “client”  because I know this is not how Most musicians talk about their “fans” The people who come to our shows and listen to our songs.
But It is Time for a Paradigm shift….
The Music Business of 2016 demands that a DIY artist who wants to succeed on all levels begin to think like an entrepreneur and this can be a very liberating experience if you are willing to let go of some old prejudices. Your Fans can also be your customers. In fact whether you realize it or not or are willing to admit it or not your Fans have to become your Customers.  I bet 98% of the musicians who read this article don’t realize that a fan is “NOT a customer! That’s right a fan is Not a customer until you convert them! Think about it. lets say you have a band and you have a FB Fan page for your band and you have 10.000 fans subscribed to your fan page. Now you go out and record a Killer album and release it and it’s now available on every digital outlet there is; Sound cloud, band camp, CD Baby, iTunes, Amazon,  and on and on and  two weeks later you go and look at your sales analytics  and you’ve sold 200 copies…. What happened?
If I were consulting with This band the first Thing I would look at is the specific aim of their marketing campaign, did they really identify and understand their “niche-Market”

Lets find your #1 fan…

Identifying your ideal customer is a key to your overall marketing strategy. you need to have a Niche Market in order to find success with your sales strategies. When creating your “Ideal customer profile you shoulder consider the following factors.
  1. Are they male or Female
  2. How old are they
  3. Where are they from
  4. What is their educational background
  5. What is their social,financial status
  6. what are their beliefs, Religion,cultural,spiritual
  7. What are their Hobbies
  8. What are they passionate about
  9. What causes do they support
  10. What upsets them.
Creating an Ideal customer profile helps you to target your marketing efforts toward “pre-qualified” customers and increase  your chances of sales. But more importantly makes it much easier to create Engagment and trust between you and your tribe

For more information and more in-depth content please subscribe to our email list and Join the DIY Music entrepreneur movement!!

 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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How to succeed in the music Business: Make the most of your free downloads.

How to make the Most of your Free Music downloads or Leveraging your Free MP3’s

Free MP3 downloads, MP3's, Music Downloads
How to Leverage your free music giveaways
So, I don’t think it’s any secret that a lot of musicians offer at least some of their music as a free music download, and a few artists offer all of their online music for free as an MP3 download.  Occasionally the free music giveaway method does work but it depends entirely on the relationship that that artist has developed with their fans.  An artist I was speaking with recently Nailed it, “Your Vibe Determines your tribe.”   Thanks Brandy!@ 
Most musicians Know that giving away a few tracks from an upcoming Album release can be part of a successful promotional effort.  some artists will give away full albums worth of material or Ep’s. Most artists however are going about it all wrong and are missing a Huge opportunity  when it comes to making the very most of their giveaway products.  When it comes to your Free promotional offers you really need to put your Entrepreneurs hat on and you should be thinking, ” How can I create THE MOST Leverage from This giveaway.”

What is Leverage?

Lets take a look at a few entrepreneurial concepts. When entrepreneurs in any market talk about leverage what they are referring to is using their resources to generate some form of advantage in their business. Their goals will often include: Increasing the visibility of their brand, adding value to their brand and their specific niche market, gaining trust and loyalty from their market and increasing their opt in rates to their email list. The business concept we are invoking in this instance is what is known as “reciprocity”. What this means is that a person is much more willing and inclined to give something back when they receive a gift from you. This is a marketing concept that is used by businesses and entrepreneurs all over the world. Why? Because it works. It is one of the primary concepts that digital marketers use to create Leverage in their marketing campaigns.
If you are not utilizing your free Music offers to accomplish at least one of of these goals you are missing out on a huge opportunity to leverage your brand and your services to your niche market.

Five  ways to Leverage your Free music giveaways.

  1. Offer free downloads as a reward for signing up to your email list
  2. Offer free downloads as rewards for liking your Facebook or other social media pages
  3. Offer free downloads as “gift”  Bonus tracks for purchasing Ep’s or albums directly from your website
  4. Offer free Music downloads as “gifts” for signing up for your Patreon, Kickstarter or other crowd funding campaign
  5. Offer “exclusive” Free songs as a reward for signing up for your “members only” VIP program

Create value in your Niche market, if you don’t who will?

Always keep in mind that your are an entrepreneur/musician, Not just an artist, but a business person as well.  Don’t be afraid to ask for a fair exchange of value from your niche market and always be striving to find ways to impart VALUE    to your fans. This is how you will begin to create leverage toward achieving your goals in the music business.

 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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what are your Music career Challenges?

What are your challenges?

We all face challenges in our Career, in life and so on. What are the challenges that you are facing that are limiting your ability to move forward with your Music career?
share your story in the comments section.

 

Create your own user feedback survey

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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Planning your Music career: The RPM Strategy.

How To succeed In the Music Business!!



Planning your Music Career

The R.P.M  Strategy

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Hey Guys, Welcome back to the second installment of the “How to succeed in the Music Business” series.  Today we are Going to look at  The RPM Strategy. This is a nice little Mnemonic Device to help you begin the process of Reverse engineering your plan for success in the music industry.

 

The RPM Strategy is a Tony Robbins Concept. he talks about it often as an  action Plan, a Mnemonic device and a metaphor to help you get your mind wrapped around creating a road-map for success in any area.  The term “RPM” Immediately conjures up images of Power, of fast cars and can become an effective metaphor to help you supercharge you’re internal tachometer.

 

The RPM Strategy

R =  Results

P = Plan

M = Massive Action

 

Creating Leverage in your music career !

The whole point of this project is to introduce a Little Clarity, a little sanity into a musical market landscape that has become Clouded by the changes that have occurred since the Social media revolution. If you take only one thing from Today’s training let it be this …

 

(CLARITY)  Is your first and possibly your Most Valuable Point of Leverage!!

Results: 

Steve Vai said It best in his 2011 Guitar Center Video “How to be successful.” 
The first step in creating/achieving success In anything in Life is to understand what it is that you really want.  You need to have a clear picture of what it is that the end result will look/sound like. 
But you need to take things one step further and you need to ask yourself “Why” you want to achieve this outcome, in answering the “Why” this is where you will find your motivation.

 

PLAN: 

Every Role Model in the Business world I personally know of and Follow all achieve Success through a process of Deconstructing or reverse engineering their personal Vision for success.  That’s what The RPM Model is all about. Success is attainable but often we need a reboot of system in in order to really get our heads wrapped around a new way of thinking about things.  This is why I like The RPM Model. It is simple, It works and It creates a metaphor that empowers your mind to create success.
This is the stage of your mastermind/Brainstorming session where you get to set your goals. I want you to Go back and Look at what you wrote in the “R” Portion of this model. Find the Key “actionable”  elements in your vision. elements like 
for example: ” I want to attract fans from all over the world”.  Ok, Who are these fans? you’ll need an Ideal customer/fan Profile  and Avatar,  make one of your goals to sit down and discover who your Ideal Super Fan is, Who do you really want in your tribe? and why?
So begin By making a Goal to create a ” #1-Fan Profile”  That is an actionable Goal.
This is why it it important to be Specific in the “R” Portion of this model, You’ll need Objective, actionable elements from which to create goals. 

Massive Action:

This is the part of your Model, Your Career map where you execute the plan, But There is reason That Tony Has chosen The phrasing that he has in this portion of the Model. “Massive Action”  It is important  that in order for any of this to matter you have To “all in” You have to dedicate yourself to this and see yourself executing your plan with the tenacity of a pit bull.This is how success happens, Success often happens after the Grind.

 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.