How to Identify Your fans
“If you are marketing to everyone Then you are really marketing to no one”.
When It comes to marketing any Business proposition The first, and by any entrepreneurs opinion, The most important ingredient is your niche market. One of My Business mentors once said the exact quote from above to me. His intention was really get me to understand that targeted marketing is the best way to improve chances of sales . This requires that you focus your efforts on a Target audience. This is known as a “Niche market” . The Definition of a Niche market is as follows:
A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.
As a Musician/artist/entrepreneur it’s important to have a plan to increase your chance of success and to reduce the chance of wasting time energy and other resources. And as an entrepreneur it is important that you become familiar with what are know as “best Practices” These are tried and true methods and concepts that have become the staple of good business no matter what market you are in. Frank Kern is one of the big players in online Marketing and commands an almost godlike status in online business circles. every year Frank does a “state of digital marketing” presentation where he gives a marketing/business lesson to the marketing community with the idea of sharing important information to increase the success of Online entrepreneurs.
Here is an example of such a presentation.
Focusing your marketing and sales efforts on a Specific Niche Market or even a “micro-niche” ( an even smaller subset of the initial subset. – Think 18-21 year old male metal heads vs. just , “metal heads” ) This allows you to begin a conversation with a very specific known group of personality types. It allows us to reduce the likely hood that you will waste years of just “trial and error”
Who are your Fans?
Up to date I have approached this conversation keeping in mind my own background as a musician and the conversations I’ve had with many other musicians over the years. I have purposefully avoided using the term “customer” or “client” because I know this is not how Most musicians talk about their “fans” The people who come to our shows and listen to our songs.
But It is Time for a Paradigm shift….
The Music Business of 2016 demands that a DIY artist who wants to succeed on all levels begin to think like an entrepreneur and this can be a very liberating experience if you are willing to let go of some old prejudices. Your Fans can also be your customers. In fact whether you realize it or not or are willing to admit it or not your Fans have to become your Customers. I bet 98% of the musicians who read this article don’t realize that a fan is “NOT a customer! That’s right a fan is Not a customer until you convert them! Think about it. lets say you have a band and you have a FB Fan page for your band and you have 10.000 fans subscribed to your fan page. Now you go out and record a Killer album and release it and it’s now available on every digital outlet there is; Sound cloud, band camp, CD Baby, iTunes, Amazon, and on and on and two weeks later you go and look at your sales analytics and you’ve sold 200 copies…. What happened?
If I were consulting with This band the first Thing I would look at is the specific aim of their marketing campaign, did they really identify and understand their “niche-Market”
Lets find your #1 fan…
Identifying your ideal customer is a key to your overall marketing strategy. you need to have a Niche Market in order to find success with your sales strategies. When creating your “Ideal customer profile you shoulder consider the following factors.
Are they male or Female
- How old are they
- Where are they from
- What is their educational background
- What is their social,financial status
- what are their beliefs, Religion,cultural,spiritual
- What are their Hobbies
- What are they passionate about
- What causes do they support
- What upsets them.
Creating an Ideal customer profile helps you to target your marketing efforts toward “pre-qualified” customers and increase your chances of sales. But more importantly makes it much easier to create Engagment and trust between you and your tribe
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