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Planning your Music career: The RPM Strategy.

How To succeed In the Music Business!!

Planning your Music Career

The R.P.M  Strategy


Hey Guys, Welcome back to the second installment of the “How to succeed in the Music Business” series.  Today we are Going to look at  The RPM Strategy. This is a nice little Mnemonic Device to help you begin the process of Reverse engineering your plan for success in the music industry.


The RPM Strategy is a Tony Robbins Concept. he talks about it often as an  action Plan, a Mnemonic device and a metaphor to help you get your mind wrapped around creating a road-map for success in any area.  The term “RPM” Immediately conjures up images of Power, of fast cars and can become an effective metaphor to help you supercharge you’re internal tachometer.


The RPM Strategy

R =  Results

P = Plan

M = Massive Action


Creating Leverage in your music career !

The whole point of this project is to introduce a Little Clarity, a little sanity into a musical market landscape that has become Clouded by the changes that have occurred since the Social media revolution. If you take only one thing from Today’s training let it be this …


(CLARITY)  Is your first and possibly your Most Valuable Point of Leverage!!


Steve Vai said It best in his 2011 Guitar Center Video “How to be successful.” 
The first step in creating/achieving success In anything in Life is to understand what it is that you really want.  You need to have a clear picture of what it is that the end result will look/sound like. 
But you need to take things one step further and you need to ask yourself “Why” you want to achieve this outcome, in answering the “Why” this is where you will find your motivation.



Every Role Model in the Business world I personally know of and Follow all achieve Success through a process of Deconstructing or reverse engineering their personal Vision for success.  That’s what The RPM Model is all about. Success is attainable but often we need a reboot of system in in order to really get our heads wrapped around a new way of thinking about things.  This is why I like The RPM Model. It is simple, It works and It creates a metaphor that empowers your mind to create success.
This is the stage of your mastermind/Brainstorming session where you get to set your goals. I want you to Go back and Look at what you wrote in the “R” Portion of this model. Find the Key “actionable”  elements in your vision. elements like 
for example: ” I want to attract fans from all over the world”.  Ok, Who are these fans? you’ll need an Ideal customer/fan Profile  and Avatar,  make one of your goals to sit down and discover who your Ideal Super Fan is, Who do you really want in your tribe? and why?
So begin By making a Goal to create a ” #1-Fan Profile”  That is an actionable Goal.
This is why it it important to be Specific in the “R” Portion of this model, You’ll need Objective, actionable elements from which to create goals. 

Massive Action:

This is the part of your Model, Your Career map where you execute the plan, But There is reason That Tony Has chosen The phrasing that he has in this portion of the Model. “Massive Action”  It is important  that in order for any of this to matter you have To “all in” You have to dedicate yourself to this and see yourself executing your plan with the tenacity of a pit bull.This is how success happens, Success often happens after the Grind.


My name is Richard Artichoker, I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band "7th Generation". I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.
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