Does you need a Band Website?
You need a Band Website in 2016!! This is a topic that I’m Particularly passionate about and I’m often surprised at how things that seem obvious to me can be real head-scratchers for some folks especially someone just starting out in the music industry Version 2.0.
Let’s begin by looking at some of the beliefs and miss conceptions that many musicians have about this particular topic.
At this point in 2016 I think we all get that the internet is an incredibly powerful engine for distribution and promotion of your art and your work and if you do just a little bit of Googling you’ll see that many music industry blogs and gurus will tell you that you still want to have your work distributed throughout every possible nook and cranny of the internet and it goes without saying at this point that most musicians are uploading their recordings to one of the many distribution and sales services that are available such as: Tunecore, CD Baby, iTunes, SoundCloud, Bandcamp and a long list of others. It’s also common knowledge that social media such as Facebook, Instagram, Tumblr, Google Plus, Snapchat and others can be powerful tools for broadcasting the word about your band and your most recent musical release to the three F’s “Fans, Friends and Family” .
I believe that this mentality is a leftover from the music industry version 1.0 where it was absolutely essential to have your albums and CDs in every possible store and retail outlet that they could be in order to create a mass effect and for your music to be everywhere so that people could not possibly miss it. It was the role of the music labels to advertise and Market your music by putting ads in magazines and on TV and on the music video channels and it was your role as the artist to play gigs and go on tour in order to promote the songs and the music itself. The idea being that music buying fans would run out to their local music store and easily be able to pick up your album or CD after seeing your music video on television or going to a concert and seeing your band.
However as an Entrepreneur/Artist working in the music industry 2.0 you have to ask yourself, ” is this strategy good enough?” Is it working for you to Simply upload your music to one of these distribution services and then spam the social media pages of your friends family and fans about this release? You have to ask yourself, “am I getting the results That I WANT from this strategy.”
A Glitch in the Matrix…
There’s a little problem with that system today however, a glitch in the Matrix so to speak…. the very same internet that has led to this era of Unlimited Opportunity that has never before existed for independent musicians has also led to the propagation of a significant change in behavior of the music buying Market….
The Industry leaders, corporations and big wigs in general are telling us that CD sales are dying. CD sales are down by Double digits. The BBC reports that CD sales are down by 31% In the US. They also tell us that MP3 sales and downloads are on the decline…
Digital Music News tells us that MP3 sales and downloads are down by 13%
But, if you do a Little research you will see that there was 40 Billion dollars in worldwide sales for CD’s and downloads in 2015. That’s not chicken feed!
So what does this all mean?
The Truth about the Music industry version 2.0
The truth of the Matter is that The Music industry Version 1.0 (meaning the major labels and corporations) have outgrown the ability of the market to support them. It may be true that CD and Digital download sales are declining but does that matter to you as an independent DIY artist? No! not really. 40 billion dollars is plenty of money for every DIY artist out there. It’s only the giant corporations That have to support all the corporate drones that are failing. For a DIY Entrepreneur/artist you can have a successful career By selling thousands of copies of your most recent release instead of Millions. Why? because your overhead cost is minimal.
So, how do you get a piece of the Pie?
You need a business Model that will work for you! That Music Business model includes a Personal and/or Band website.
Why You need a Band website…
There are a Number of reasons to create a website: maybe you like to blog, maybe you have a product you’d like to promote or sell, maybe you want to have total creative control, over the content you post to the internet, These are all great reasons to get yourself a website But as an entrepreneur/artist it is absolutely essential that you build Not just a website But a Business Model! your website should be the central strategy for generating revenue. Why? Because it works!
Owning your own website gives you the foundation of a business on which you can ultimately build your brand and your career. Through your website you can do pretty much anything you can imagine, (that is within your technical reach) But more importantly it allows you to market and sell your songs and merchandise and have complete control of your financial future without anyone else siphoning profits off the top of your work.yes we are talking about these online services such as CD Baby…
You see, The way the Music Industry/market version 2.0 works is simple… But it’s not easy.
you need to focus on creating Value for your fans and potential customers. you need to create a tribe of loyal fans/customers who can’t want to engage with you and hear about your next event, the next concert and the next release.
How does a website help with all of this? Can’t we do that with Facebook or Instagram or whatever social media we prefer. No not anymore. 5 years ago an artist could make a reasonable amount of sales from their FB fan page. But now… social media is jam packed full of artists trying their best to use social media to “get their music out there.” There are literally Millions of artists with FB fan pages, Reverb nation Profiles, CD baby Profiles, Soundcloud and band Camp, Instagram and whatever social media platform you prefer. but most musicians have no idea how to leverage the social media to keep generating new sales. The best way to Leverage Social media today is to use it to create relationships between yourself and your fans, have conversations, engage people let then know what you are all about. by peaking their interest this will make you more attractive and they will want to know more about you or your band. Then they will check out your fan pages or your profiles and that is the first step to guiding them to your website where you will be able to lead them through a sales funnel and turn an interested fan into a valued customer.
Your website will allow you to do the following things:
- Create a professional sales funnel that converts fans into customers.
- Collect email addresses
- Stand out and be Unique in a market that demands more unique value
- have complete control over your personal brand
- Maintain complete Intellectual control over all content posted to the internet
- Develop special programs and up-sells that increase the value of your brand.
- Funnel all of your social media and other traffic to one place where you can control the experience the fan has when engaging with your brand
- Create a professional image
- Use SEO to generate more organic internet traffic
- Generate other streams of income through affiliate programs or other sources (adds)
- Last and most importantly: Keep more of your hard earned money in your pocket!!
I am sure there are more good reasons why your band should have a private website but, I think you get the point. Even if you don’t have a band and are a solo artist you need to begin creating and building your online music business empire as soon as you can. The only thing you can accomplish by waiting is leaving money on the table.