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DIY Music Business 101

 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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Does your Band need a website?

Does you need a Band Website?

 

You need a Band Website in 2016!! This is a topic that I’m Particularly passionate about and I’m often surprised at how things that seem obvious to me can be real head-scratchers for some folks  especially someone just starting out in the music industry Version 2.0.

Let’s begin by looking at some of the beliefs and miss conceptions that many musicians have about this particular topic.

Band Website, Music Business
Your band website is the foundation of your business model

 At this point in 2016 I think we all get that the internet is an incredibly powerful engine for distribution and promotion of your art and your work and if you do just a little bit of Googling you’ll see that many music industry blogs and gurus will tell you that you still want to have your work distributed throughout every possible nook and cranny of the internet and it goes without saying at this point that most musicians are uploading their recordings to one of the many distribution and sales services that are available such as: Tunecore, CD Baby, iTunes,  SoundCloud, Bandcamp and a long list of others. It’s also common knowledge that social media such as Facebook, Instagram,  Tumblr,  Google Plus, Snapchat and others can be powerful tools for broadcasting the word about your band and your most recent musical release to the three F’s “Fans, Friends and Family” .

I believe that this mentality is a leftover from the music industry version 1.0 where it was absolutely essential to have your albums and CDs in every possible store and retail outlet that they could be in order to create a mass effect and for your music to be everywhere so that people could not possibly miss it. It was the role of the music labels to advertise and Market your music by putting ads in magazines and on TV and on the music video channels and it was your role as the artist to play gigs and go on tour in order to promote the songs and the music itself. The idea being that music buying fans would run out to their local music store and easily be able to pick up your album or CD after seeing your music video on television or going to a concert and seeing your band.

However as an Entrepreneur/Artist working in the music industry 2.0 you have to ask yourself, ” is this strategy good enough?”  Is it working for you to Simply upload your music to one of these distribution services and then spam the social media pages of your friends family and fans about this release?  You have to ask yourself,  “am I getting the results That I WANT from this strategy.”

A Glitch in the Matrix…

The matrix of the Music industry is losing control of the market
The matrix of the Music industry is losing control of the market

There’s a little problem with that system today however, a glitch in the Matrix so to speak…. the very same internet that has led to this era of  Unlimited Opportunity that has never before existed for independent musicians has also led to the propagation of a significant change in behavior of the music buying Market….

The Industry leaders, corporations and big wigs in general are telling us that CD sales are dying. CD sales are down by Double digits. The BBC reports that CD sales are down by 31% In the US. They also tell us that MP3 sales and downloads are on the decline…

Digital Music News tells us that  MP3 sales and downloads are down by 13%

But, if you do a Little research you will see that there was 40 Billion dollars in worldwide sales for CD’s and downloads in 2015. That’s not chicken feed!

So what does this all mean?

The Truth about the Music industry version 2.0

The truth of the Matter is that The Music industry Version 1.0 (meaning the major labels and corporations) have outgrown the ability of the market to support them.  It may be true that CD and Digital download sales are declining but does that matter to you as an independent DIY artist?  No! not really. 40 billion dollars is plenty of money for every DIY artist out there. It’s only the giant corporations That have to support all the corporate drones that are failing. For a DIY Entrepreneur/artist you can have a successful career By selling thousands of copies of your most recent release instead of Millions.  Why? because your overhead cost is minimal.

So, how do you get a piece of the Pie?

You need a business Model that will work for you! That Music Business model includes a Personal and/or Band website.

Why You need a Band website…

There are a Number of reasons to create a website: maybe you like to blog, maybe you have a product you’d like to promote or sell, maybe you want to have total creative control, over the content you post to the internet, These are all great reasons to get yourself a website But as an entrepreneur/artist it is absolutely essential that you build Not just a website But a Business Model! your website should be the central strategy for generating revenue. Why? Because it works!

Owning your own website gives you the foundation of a business on which you can ultimately build your brand and your career.  Through your website you can do pretty much anything you can imagine, (that is within your technical reach) But more importantly it allows you to market and sell your songs and merchandise and have complete control of your financial future without anyone else siphoning profits off the top of your work.yes we are talking about these online services such as CD Baby…

You see, The way the Music Industry/market version 2.0 works is simple… But it’s not easy.

you need to focus on creating Value for your fans and potential customers. you need to create a tribe of loyal fans/customers who can’t want to engage with you and hear about your next event, the next concert and the next release.

How does a website help with all of this? Can’t we do that with Facebook or Instagram or whatever social media we prefer. No not anymore. 5 years ago an artist could make a reasonable amount of sales from their FB fan page. But now… social media is jam packed full of artists trying their best to use social media to “get their music out there.” There are literally Millions of artists with FB fan pages, Reverb nation Profiles, CD baby Profiles, Soundcloud and band Camp, Instagram and whatever  social media platform you prefer.  but most musicians have no idea how to leverage the social media to keep generating new sales. The best way to Leverage Social media today is to use it to create relationships between yourself and your fans, have conversations, engage people let then know what you are all about. by peaking their interest this will make you more attractive and they will want to know more about you or your band. Then they will check out your fan pages or your profiles and that is the first step to guiding them to your website where you will be able to lead them through a sales funnel and turn an interested fan into a valued customer.

Your website will allow you to do the following things:

  • Create a professional sales funnel that converts fans into customers. 
  • Collect email addresses
  •  Stand out and be Unique in a market that demands more unique value
  • have complete control over your personal brand
  • Maintain complete Intellectual control over all content posted to the internet
  • Develop special programs and up-sells that increase the value of your brand.
  • Funnel all of your social media and other traffic to one place where you can control the experience the fan has when engaging with your brand
  • Create a professional image
  • Use SEO to generate more organic internet traffic
  • Generate other streams of income through affiliate programs or other sources (adds)
  • Last and most importantly: Keep more of your hard earned money in your pocket!!

 

I am sure there are more good reasons why your band should have a private website but, I think you get the point. Even if you don’t have a band and are a solo artist you need to begin creating and building your online music business empire as soon as you can. The only thing you can accomplish by waiting  is leaving money on the table.

 

 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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Three myths about the music business

Three music myths and fallacies that most people believe.

The legendary Ozzy ozzbourn
Music Myths and Legends are the Building blocks of Music culture.
If you’ve been around the music scene for a minute, or like me, a little longer. You will undoubtedly hear stories. some stories even reach epic/legendary status such as Keith Richards preternatural ability to consume alcohol, cigarettes and drugs and remain alive, possibly forever… Or the story of how Steven Tyler and Joe Perry got the nickname, ” The Toxic Twins” from,of all people,  Jerry Garcia.  There are literally thousands of legends out there about various folks of whom some are celebrities some of whom are local musicians or groupies much less well-known. 
The topic of this article is Music myths and legends but because the overall theme of this site is DIY/indie music business success tips. I want to focus on myths or beliefs about being in the music business that continue to persist and may have a direct impact on your DIY music career. 

The impact/influence of myths. 

Why even pay attention to myths in the music business? For the most part  these stories are nothing more than just that, stories…  Some stories however persist, year after year, generation after generation. They become a part of the cultural fabric and resultantly  accepted as part of the lore of the culture.  
Don't let Music Business myths affect your career
Music cal myths and Legends. How they affect your career

 Three myths that most musicians believe that aren’t true!

Myth # 1:  “You need to grind away, paying your dues for 5 years, 10 years or more in order to be successful”.
This certainly is one way to go about your music career…. However, with digital direct marketing and sales technique aimed at your specific Niche Market you can cut a lot of wasted time and energy out of the equation.
Myth # 2:  “Once you get signed to a label you’ve made it!”

Getting signed to a label “can be” a  step towards having a successful music career and not that long ago it was a necessary step along that path. The old school music industry was very tightly regulated and controlled by Middle men gate Keepers in the form of Indie Labels and A&R reps for Labels at all levels.

However…., Getting signed IS NOT and has never been any kind of Guarantee of success in your music career and many artists have been dropped from labels with no rights to the distribution of  their albums and Merch or recordings of their own music. I myself played in the backup band of a signed artist, he had a three album contract with a small to medium sized indie label.  when I Played in his band he was still living on food stamps and still had to do all of his own booking and managing of his gigs and of his marketing and sales of his CDs.

 

Myth # 3:  “I don’t need a Website/online Marketing and sales campaign, It’s too soon and people will just steal/Pirate my stuff anyway…”

Ok Guys, wake up, sniff the coffee, It’s 2016. All Business is being conducted online. Believing this myth pretty much guarantees that you will be a Living example of Myth # 1.  Now, I know most if not all Musicians these days are using Social media. But 95-98% of musicians are using it ineffectively.  That being said,  I have heard with my own two ears and seen postings online that some musicians still believe That They don’t need a website or an online marketing strategy or an online sales funnel.  The Only thing I can say to that is… You may be right. But only if your Musical goals include just remaining stuck in a local market and playing local bar gigs and other local events. If you want to remain stuck in the “hobbyist” stage of your Career for years to come. Then yes you are right you don’t need a website or an online campaign.

As far as the Stealing/Pirating goes, You not getting your media up online quickly is Not going prevent someone from pirating your music. In fact I watched a Video a week ago where a Music Business consultant talked about how one of their clients is involved In a legal battle with a “FAN” who went to their shows and recorded all their songs with an iPhone and Then put up a “fan channel” on you Tube and started Monetizing all of the you tube views and making money off of the bands songs. 

You won’t ever stop people from stealing/Pirating your stuff But if your smart and Savvy maybe you can use it to your advantage. But either way, Not having a website and you tube channel or other social media outlets claimed as your own is only making it easier for someone to beat you to it and make money off of your music.

 

Succeeding in the New Music Business means changing with the times, understanding the market we are reaching out to and being willing to change our role as Musician/artist to Musicians/artist/entrepreneur.  You don’t have to stop listening to the rhetoric of the old school music Business But, you need to recognize that what worked for musicians in 1976 or even 1986 may not be the only or even the best way to plan and execute your career in 2016

 

Thanks for visiting and don’t be shy, Leave comments and sign up for our email newsletter for exclusive content only available to our 7thGen Academy supporters!!

 

 

 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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ow to succeed In the Music Business: How to Identify your #1 fan

How to Identify Your fans

 “If you are marketing to everyone Then you are really marketing to  no one”. 
When It comes to marketing any Business proposition The first, and by any entrepreneurs opinion, The most important ingredient is your niche market.  One of My Business mentors once said the exact quote from above to me. His intention was  really get me to understand that targeted marketing is  the best way to improve  chances of sales .  This requires that you focus your efforts on a Target audience. This is known as a “Niche market” . The Definition of a Niche market is as follows:
A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.
As a Musician/artist/entrepreneur it’s important to have a plan to increase your chance of success and to reduce the chance of wasting time energy and other resources.  And as an entrepreneur it is important that you become familiar with what are know as “best Practices” These are tried and true methods and concepts that have become the staple of good business no matter what market you are in.  Frank Kern is one of the big players in online Marketing and commands an almost godlike status in online business circles. every year Frank does a “state of digital marketing” presentation where he gives a marketing/business lesson to the marketing community with the idea of sharing important information to increase the success of Online entrepreneurs. 
Here is an example of such a presentation.

 

Focusing your marketing and sales efforts on a Specific Niche Market or even a “micro-niche” ( an even smaller subset of the initial subset. – Think 18-21 year old male metal heads vs. just , “metal heads” )  This allows you to begin a conversation with a very specific known group of personality types. It allows us to reduce  the likely hood that you will waste years of just “trial and error”

Who are your Fans?

Up to date I have approached this conversation keeping in mind my own background as a musician and the conversations I’ve had with many other musicians over the years.  I have purposefully avoided using the term  “customer” or “client”  because I know this is not how Most musicians talk about their “fans” The people who come to our shows and listen to our songs.
But It is Time for a Paradigm shift….
The Music Business of 2016 demands that a DIY artist who wants to succeed on all levels begin to think like an entrepreneur and this can be a very liberating experience if you are willing to let go of some old prejudices. Your Fans can also be your customers. In fact whether you realize it or not or are willing to admit it or not your Fans have to become your Customers.  I bet 98% of the musicians who read this article don’t realize that a fan is “NOT a customer! That’s right a fan is Not a customer until you convert them! Think about it. lets say you have a band and you have a FB Fan page for your band and you have 10.000 fans subscribed to your fan page. Now you go out and record a Killer album and release it and it’s now available on every digital outlet there is; Sound cloud, band camp, CD Baby, iTunes, Amazon,  and on and on and  two weeks later you go and look at your sales analytics  and you’ve sold 200 copies…. What happened?
If I were consulting with This band the first Thing I would look at is the specific aim of their marketing campaign, did they really identify and understand their “niche-Market”

Lets find your #1 fan…

Identifying your ideal customer is a key to your overall marketing strategy. you need to have a Niche Market in order to find success with your sales strategies. When creating your “Ideal customer profile you shoulder consider the following factors.
  1. Are they male or Female
  2. How old are they
  3. Where are they from
  4. What is their educational background
  5. What is their social,financial status
  6. what are their beliefs, Religion,cultural,spiritual
  7. What are their Hobbies
  8. What are they passionate about
  9. What causes do they support
  10. What upsets them.
Creating an Ideal customer profile helps you to target your marketing efforts toward “pre-qualified” customers and increase  your chances of sales. But more importantly makes it much easier to create Engagment and trust between you and your tribe

For more information and more in-depth content please subscribe to our email list and Join the DIY Music entrepreneur movement!!

 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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How to succeed in the music Business: Make the most of your free downloads.

How to make the Most of your Free Music downloads or Leveraging your Free MP3’s

Free MP3 downloads, MP3's, Music Downloads
How to Leverage your free music giveaways
So, I don’t think it’s any secret that a lot of musicians offer at least some of their music as a free music download, and a few artists offer all of their online music for free as an MP3 download.  Occasionally the free music giveaway method does work but it depends entirely on the relationship that that artist has developed with their fans.  An artist I was speaking with recently Nailed it, “Your Vibe Determines your tribe.”   Thanks Brandy!@ 
Most musicians Know that giving away a few tracks from an upcoming Album release can be part of a successful promotional effort.  some artists will give away full albums worth of material or Ep’s. Most artists however are going about it all wrong and are missing a Huge opportunity  when it comes to making the very most of their giveaway products.  When it comes to your Free promotional offers you really need to put your Entrepreneurs hat on and you should be thinking, ” How can I create THE MOST Leverage from This giveaway.”

What is Leverage?

Lets take a look at a few entrepreneurial concepts. When entrepreneurs in any market talk about leverage what they are referring to is using their resources to generate some form of advantage in their business. Their goals will often include: Increasing the visibility of their brand, adding value to their brand and their specific niche market, gaining trust and loyalty from their market and increasing their opt in rates to their email list. The business concept we are invoking in this instance is what is known as “reciprocity”. What this means is that a person is much more willing and inclined to give something back when they receive a gift from you. This is a marketing concept that is used by businesses and entrepreneurs all over the world. Why? Because it works. It is one of the primary concepts that digital marketers use to create Leverage in their marketing campaigns.
If you are not utilizing your free Music offers to accomplish at least one of of these goals you are missing out on a huge opportunity to leverage your brand and your services to your niche market.

Five  ways to Leverage your Free music giveaways.

  1. Offer free downloads as a reward for signing up to your email list
  2. Offer free downloads as rewards for liking your Facebook or other social media pages
  3. Offer free downloads as “gift”  Bonus tracks for purchasing Ep’s or albums directly from your website
  4. Offer free Music downloads as “gifts” for signing up for your Patreon, Kickstarter or other crowd funding campaign
  5. Offer “exclusive” Free songs as a reward for signing up for your “members only” VIP program

Create value in your Niche market, if you don’t who will?

Always keep in mind that your are an entrepreneur/musician, Not just an artist, but a business person as well.  Don’t be afraid to ask for a fair exchange of value from your niche market and always be striving to find ways to impart VALUE    to your fans. This is how you will begin to create leverage toward achieving your goals in the music business.

 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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what are your Music career Challenges?

What are your challenges?

We all face challenges in our Career, in life and so on. What are the challenges that you are facing that are limiting your ability to move forward with your Music career?
share your story in the comments section.

 

Create your own user feedback survey

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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Planning your Music career: The RPM Strategy.

How To succeed In the Music Business!!



Planning your Music Career

The R.P.M  Strategy

tachometer_620

Hey Guys, Welcome back to the second installment of the “How to succeed in the Music Business” series.  Today we are Going to look at  The RPM Strategy. This is a nice little Mnemonic Device to help you begin the process of Reverse engineering your plan for success in the music industry.

 

The RPM Strategy is a Tony Robbins Concept. he talks about it often as an  action Plan, a Mnemonic device and a metaphor to help you get your mind wrapped around creating a road-map for success in any area.  The term “RPM” Immediately conjures up images of Power, of fast cars and can become an effective metaphor to help you supercharge you’re internal tachometer.

 

The RPM Strategy

R =  Results

P = Plan

M = Massive Action

 

Creating Leverage in your music career !

The whole point of this project is to introduce a Little Clarity, a little sanity into a musical market landscape that has become Clouded by the changes that have occurred since the Social media revolution. If you take only one thing from Today’s training let it be this …

 

(CLARITY)  Is your first and possibly your Most Valuable Point of Leverage!!

Results: 

Steve Vai said It best in his 2011 Guitar Center Video “How to be successful.” 
The first step in creating/achieving success In anything in Life is to understand what it is that you really want.  You need to have a clear picture of what it is that the end result will look/sound like. 
But you need to take things one step further and you need to ask yourself “Why” you want to achieve this outcome, in answering the “Why” this is where you will find your motivation.

 

PLAN: 

Every Role Model in the Business world I personally know of and Follow all achieve Success through a process of Deconstructing or reverse engineering their personal Vision for success.  That’s what The RPM Model is all about. Success is attainable but often we need a reboot of system in in order to really get our heads wrapped around a new way of thinking about things.  This is why I like The RPM Model. It is simple, It works and It creates a metaphor that empowers your mind to create success.
This is the stage of your mastermind/Brainstorming session where you get to set your goals. I want you to Go back and Look at what you wrote in the “R” Portion of this model. Find the Key “actionable”  elements in your vision. elements like 
for example: ” I want to attract fans from all over the world”.  Ok, Who are these fans? you’ll need an Ideal customer/fan Profile  and Avatar,  make one of your goals to sit down and discover who your Ideal Super Fan is, Who do you really want in your tribe? and why?
So begin By making a Goal to create a ” #1-Fan Profile”  That is an actionable Goal.
This is why it it important to be Specific in the “R” Portion of this model, You’ll need Objective, actionable elements from which to create goals. 

Massive Action:

This is the part of your Model, Your Career map where you execute the plan, But There is reason That Tony Has chosen The phrasing that he has in this portion of the Model. “Massive Action”  It is important  that in order for any of this to matter you have To “all in” You have to dedicate yourself to this and see yourself executing your plan with the tenacity of a pit bull.This is how success happens, Success often happens after the Grind.

 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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How to make it in the Music Business: Interview with Talon “Bazille” Ducheneau

Here we Go!

This is the first in a series of Interviews with Musicians who are making their own way in the music business.

Talon Ducheneau is a Hip Hop artist from South Dakota Currently Living In Phillidelphia PA.

Check Out Talon’ “Bazille” Ducheneau Media and Music at the following Links:

 

Modern native Voices

Tell America I’m sorry

Bazille Dx at Band Camp

I can’t sing but I do it anyway

Rabbit and Coyote

The Slap back Podcast

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.

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How to get started in the music business

I want to be a musician

guitar player

These are the words every parent secretly hopes their child will never speak. You might get a better reception from your family if you were to “come out” and declare that you are a, “gay, atheist, other-kin from the planet dongtron than to announce your intent to make a living as a Musician. Ol’ mom and dad were probably heard many times in conversation with their cronies stating, ” I don’t know what happened, we gave him/her Love and a proper set of values…. Somehow we just lost them”.
Traditionally over the last 60 years deciding to enter into the music industry all too often meant that you were more likely than not destined to spend your life in poverty working odd jobs earning minimum wage in order to make ends meet while waiting for industry gate-keepers to give you you’re big break. For many people declaring your intent to live the life of a musician still invokes images of the starving, booze soaked, drug fueled miscreant so often portrayed in media in the 20th century.
That’s the bad news….
The good news is that becoming a musician today doesn’t have to be the gamble that it used to be. With hard work, dedication and a little specialized knowledge and willingness to learn some key Business and marketing skills you can become a DIY Musician/Entrepreneur and be successful enough to return home for Thanksgiving dinner and still be allowed a seat at the grown up table.  

How to Get started in The music Business

Getting started in the music business is no mystery. Most people begin with exactly what they need; a passion for music and a desire to create it yourself.  Talent certainly is a huge bonus when it comes to building a reputation within music circles But that alone does not guarantee success in the industry. Remember The Music industry in 2016 is a much different creature than it was in 1975 or any other year leading up to the social media revolution.   It is just as important if not more so to understand the role of the market you are trying to reach.
This is where we have to begin getting comfortable with wearing both the artists hat and the entrepreneurs hat at the same time. I don’t want to get in too deep here as we will address  many issues having to do with marketing, branding and developing an entrepreneurs mindset in future installments of this series. But lets begin with the basics.

Step 1

Begin by learning to create music yourself.  This seems like a ridiculously obvious thing to say but in this age of digital noise it is exceptionally easy for a young artist to decide to ignore the act of actually learning how to create sounds with some form of instrument.  you can sample, borrow (steal) or even Buy sounds or beats now so it doesn’t require a person to have any creativity to put together a recording that sounds like music. Artists interested in expressing their own unique perspective and creating a unique sound however will always learn to create from scratch.

Step 2

<< STOP>> before you do anything else, sit down and ask yourself what it is that you want to get out of your music career.  What is it that You want to accomplish in the music industry and are you going to make a career out of this or will it be a fun and interesting hobby.
It may seem silly to approach this decision like this But this is one of the most important decisions you will ever make in your Music life. and it will be the deciding factor in whether or not you succeed or whether you get caught up in the hobbyist mind set. and it is a decision that you need to make before you commit your time and resources to this lifestyle.

Step 3

If you’ve read this far then congratulate yourself,  you’ve taken the first step toward getting your music career off to a healthy start and saving yourself years of grinding away.  We are going to be discussing how to prepare your mind and your business to succeed in this ever changing world of music
The Next thing I want you to do is Got out a Pen or pencil and some paper, I recommend some kind of tablet or binder and get ready to do some homework.  we are going to be exploring your career as a Music professional.  Your first assignment is…..
Sit down and write  down exactly what you want out of the music industry and your New music business.  be precise, The subconscious mind doesn’t deal with “if” or “maybe”  and Then answer the question  WHY??

In our Next post we will explore the RPM strategy for creating your Music business plan. Until then keep on Rocking!! 

My name is Richard Artichoker,
I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band “7th Generation”. I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.