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Three myths about the music business

Three music myths and fallacies that most people believe.

The legendary Ozzy ozzbourn
Music Myths and Legends are the Building blocks of Music culture.
If you’ve been around the music scene for a minute, or like me, a little longer. You will undoubtedly hear stories. some stories even reach epic/legendary status such as Keith Richards preternatural ability to consume alcohol, cigarettes and drugs and remain alive, possibly forever… Or the story of how Steven Tyler and Joe Perry got the nickname, ” The Toxic Twins” from,of all people,  Jerry Garcia.  There are literally thousands of legends out there about various folks of whom some are celebrities some of whom are local musicians or groupies much less well-known. 
The topic of this article is Music myths and legends but because the overall theme of this site is DIY/indie music business success tips. I want to focus on myths or beliefs about being in the music business that continue to persist and may have a direct impact on your DIY music career. 

The impact/influence of myths. 

Why even pay attention to myths in the music business? For the most part  these stories are nothing more than just that, stories…  Some stories however persist, year after year, generation after generation. They become a part of the cultural fabric and resultantly  accepted as part of the lore of the culture.  
Don't let Music Business myths affect your career
Music cal myths and Legends. How they affect your career

 Three myths that most musicians believe that aren’t true!

Myth # 1:  “You need to grind away, paying your dues for 5 years, 10 years or more in order to be successful”.
This certainly is one way to go about your music career…. However, with digital direct marketing and sales technique aimed at your specific Niche Market you can cut a lot of wasted time and energy out of the equation.
Myth # 2:  “Once you get signed to a label you’ve made it!”

Getting signed to a label “can be” a  step towards having a successful music career and not that long ago it was a necessary step along that path. The old school music industry was very tightly regulated and controlled by Middle men gate Keepers in the form of Indie Labels and A&R reps for Labels at all levels.

However…., Getting signed IS NOT and has never been any kind of Guarantee of success in your music career and many artists have been dropped from labels with no rights to the distribution of  their albums and Merch or recordings of their own music. I myself played in the backup band of a signed artist, he had a three album contract with a small to medium sized indie label.  when I Played in his band he was still living on food stamps and still had to do all of his own booking and managing of his gigs and of his marketing and sales of his CDs.


Myth # 3:  “I don’t need a Website/online Marketing and sales campaign, It’s too soon and people will just steal/Pirate my stuff anyway…”

Ok Guys, wake up, sniff the coffee, It’s 2016. All Business is being conducted online. Believing this myth pretty much guarantees that you will be a Living example of Myth # 1.  Now, I know most if not all Musicians these days are using Social media. But 95-98% of musicians are using it ineffectively.  That being said,  I have heard with my own two ears and seen postings online that some musicians still believe That They don’t need a website or an online marketing strategy or an online sales funnel.  The Only thing I can say to that is… You may be right. But only if your Musical goals include just remaining stuck in a local market and playing local bar gigs and other local events. If you want to remain stuck in the “hobbyist” stage of your Career for years to come. Then yes you are right you don’t need a website or an online campaign.

As far as the Stealing/Pirating goes, You not getting your media up online quickly is Not going prevent someone from pirating your music. In fact I watched a Video a week ago where a Music Business consultant talked about how one of their clients is involved In a legal battle with a “FAN” who went to their shows and recorded all their songs with an iPhone and Then put up a “fan channel” on you Tube and started Monetizing all of the you tube views and making money off of the bands songs. 

You won’t ever stop people from stealing/Pirating your stuff But if your smart and Savvy maybe you can use it to your advantage. But either way, Not having a website and you tube channel or other social media outlets claimed as your own is only making it easier for someone to beat you to it and make money off of your music.


Succeeding in the New Music Business means changing with the times, understanding the market we are reaching out to and being willing to change our role as Musician/artist to Musicians/artist/entrepreneur.  You don’t have to stop listening to the rhetoric of the old school music Business But, you need to recognize that what worked for musicians in 1976 or even 1986 may not be the only or even the best way to plan and execute your career in 2016


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My name is Richard Artichoker, I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band "7th Generation". I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.
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Planning your Music career: The RPM Strategy.

How To succeed In the Music Business!!

Planning your Music Career

The R.P.M  Strategy


Hey Guys, Welcome back to the second installment of the “How to succeed in the Music Business” series.  Today we are Going to look at  The RPM Strategy. This is a nice little Mnemonic Device to help you begin the process of Reverse engineering your plan for success in the music industry.


The RPM Strategy is a Tony Robbins Concept. he talks about it often as an  action Plan, a Mnemonic device and a metaphor to help you get your mind wrapped around creating a road-map for success in any area.  The term “RPM” Immediately conjures up images of Power, of fast cars and can become an effective metaphor to help you supercharge you’re internal tachometer.


The RPM Strategy

R =  Results

P = Plan

M = Massive Action


Creating Leverage in your music career !

The whole point of this project is to introduce a Little Clarity, a little sanity into a musical market landscape that has become Clouded by the changes that have occurred since the Social media revolution. If you take only one thing from Today’s training let it be this …


(CLARITY)  Is your first and possibly your Most Valuable Point of Leverage!!


Steve Vai said It best in his 2011 Guitar Center Video “How to be successful.” 
The first step in creating/achieving success In anything in Life is to understand what it is that you really want.  You need to have a clear picture of what it is that the end result will look/sound like. 
But you need to take things one step further and you need to ask yourself “Why” you want to achieve this outcome, in answering the “Why” this is where you will find your motivation.



Every Role Model in the Business world I personally know of and Follow all achieve Success through a process of Deconstructing or reverse engineering their personal Vision for success.  That’s what The RPM Model is all about. Success is attainable but often we need a reboot of system in in order to really get our heads wrapped around a new way of thinking about things.  This is why I like The RPM Model. It is simple, It works and It creates a metaphor that empowers your mind to create success.
This is the stage of your mastermind/Brainstorming session where you get to set your goals. I want you to Go back and Look at what you wrote in the “R” Portion of this model. Find the Key “actionable”  elements in your vision. elements like 
for example: ” I want to attract fans from all over the world”.  Ok, Who are these fans? you’ll need an Ideal customer/fan Profile  and Avatar,  make one of your goals to sit down and discover who your Ideal Super Fan is, Who do you really want in your tribe? and why?
So begin By making a Goal to create a ” #1-Fan Profile”  That is an actionable Goal.
This is why it it important to be Specific in the “R” Portion of this model, You’ll need Objective, actionable elements from which to create goals. 

Massive Action:

This is the part of your Model, Your Career map where you execute the plan, But There is reason That Tony Has chosen The phrasing that he has in this portion of the Model. “Massive Action”  It is important  that in order for any of this to matter you have To “all in” You have to dedicate yourself to this and see yourself executing your plan with the tenacity of a pit bull.This is how success happens, Success often happens after the Grind.


My name is Richard Artichoker, I am The Founder and Creator of the 7th Gen Academy for DIY Musicians. I have been involved with various aspects of the Music Business for 30 years. in 1992 I founded the hard Rock band "7th Generation". I stopped playing out live 13 years ago but continue to research the music market and digital sales and marketing techniques and I want to share my experience and knowledge with you.